WHY CHOOSE US
We feel that our practice provides the standards we expect for ourselves and our families. We strive for best practice as judged by our peers and our governing bodies, to ensure that our practice exceeds the industry standard. We truly understand the journey from a patients perspective because we too have been patients and intend to enjoy our smiles for the rest of our lives. We have also treated our children, friends and colleagues with braces.
We guarantee that we will do our very best to give you a smile that you always wanted and that you will feel truly cared for in the process. We work to establish your expectations, and from the start, frame a realistic and achievable outcome for you. Your financial investment is safe with us and we guarantee that your treatment will be excellent value.
We understand that orthodontic treatment is a personal investment and an emotional journey. The treatment is long and unexpected things can happen in life. Our promise is to help you every step of the way.
We believe that it is worth every effort to achieve a beautiful smile.
OUR DUTY & CARE
We hold ourselves to a high professional and ethical standard, advising against orthodontic treatment if there are better alternatives. We would always act in your best interest with honesty and respect, in every aspect of our work. Our duty is to help you achieve healthy teeth for life and we have a vested interest in your well-being. We follow professional standards and work closely with colleagues and carers to ensure the best for you.
We are proud to have modern premises and equipment that allow the highest standards of safety and hygiene. We have a defibrillator and medical equipment that we are trained to use in emergencies. We update our training regularly to work safely. We use materials from leading manufacturers and that are guaranteed for quality. We work with trusted local laboratories and international companies who manufacture our braces.
QUALITY OF WORK
The standard of our work is judged by our patients and referring dentists - we rely on their recommendations for new patients. We believe in providing treatments that are supported by medical research, approved by our peers and avoid products with sensational claims. We work closely with our referring dentists who see our work and have confidence in our practice.
OUR EXPERIENCE & QUALIFICATION
Ritu Gupta, has 25 years of experience in all aspects of Dentistry and Orthodontics. She has worked within the hospital service alongside her practice. We treat children and adults alike and use a variety of braces. Our practice is dedicated to Orthodontics and we are specialists by qualification and experience. Our nurses are dedicated and we develop our knowledge and skills as a team.
TRANSPARENCY OF OUR FEES
We believe in a simple pricing structure which is excellent value. There are no hidden charges or unnecessary product sales. We offer finance options which are accredited and meet with FSA regulations.
“… We spoke to three patients with their parents and one patient by himself, all of whom were very complimentary about the practice. They felt that they were treated with dignity and respect. They told us that they were informed about the choices, costs (if appropriate), alternatives and possible outcomes of their treatment. As this was an orthodontic practice the patients had only been attending for a few months but one parent said “Very impressed with the practice – can’t fault it” and another said “It is a welcoming practice – really nice people”.
We found that a patient satisfaction survey had been done in an anonymous manner. From this survey we saw comments like “You are both lovely and compassionate” and “The practice is brilliant as it is”. We found that the practice invited feedback and responded when appropriate.
The practice was welcoming and informative. We saw that patients were listened to. The surgery was clean throughout and there was evidence of a well-supported staff. There was a plentiful supply of patient leaflets in the practice explaining treatment options and other relevant information.
We found that all patients were given sufficient information to give an informed consent. The practice was led by the provider and the staff were observed to be well organised…”