Why Choose Us

Chichester Orthodontic Clinic was established by Ritu Gupta in 2004. It is exclusive to orthodontics. We relocated to a grade 2 listed building in February 2009 to give our patients a friendly and comfortable environment in a modern specialist practice.
"When I need a service or advice, I would like to feel confident that they are engaged with my needs and are ready to put my best interest above their business needs. Healthcare should be delivered with “care”; giving choices and advice that are tailored to individuals and communicated in a friendly way. Healthcare runs in my blood with four generations in the medical profession. I believe that having children myself and wearing braces as an adult helps me to relate to better to my patients.
I started my own practice in 2004 because I wanted to be free to deliver my services in a way that was true to my thinking and not tarnished by other peoples’ values of efficiency and profit. I started my practice with a bigger picture in mind. With a team of like-minded colleagues, we have a practice that values the individual, helping our patients to find their bigger picture… " says Ritu.

Our vision

Our Confidence

Our practice is designed to provide that standards that we expect for ourselves and our families. The Care Quality Commission require us to be safe, effective, caring, responsive to people’s need and well-led. We have chosen to achieve certification from British Dental Association Good Practice Scheme and Investors in People, which ensures that our practice exceeds the industry standard.

Our Guarantee

We guarantee that you will have a smile that you dreamed of and leave feeling truly cared for. We work to establish your expectations from the start so that we can guarantee a result that is realistic and achievable. Your financial investment is safe with us and we guarantee that your treatment will of excellent value. We hope to inspire you and exceed your expectations.

Our promise

We understand that orthodontic treatment is a personal investment and an emotional journey – our promise is to help you achieve the best result for you. We believe that a beautiful smile is to be enjoyed for life and orthodontic treatment has a value that is, for most of us, immeasurable.

Our Duty and Care

We hold ourselves to a high ethical standard, suggesting alternative options to those whose best interest will not be served by orthodontics. We would like nothing more than to give you the benefit of our expertise and knowledge so that you and your children can enjoy beautiful healthy teeth for life, just like we do. We build relationships to understand your needs and values before giving advice. Our team will work with you to ensure that your journey to a beautiful smile will be friendly and predictable. We welcome siblings, parents and grand-parents, family and friends to meet us.

Your safety

We are proud to have modern premises and equipment that allow us to have high standards of safety and hygiene. We have a defibrillator and medical equipment that we are trained to use in emergencies. We use materials from leading manufacturers and that are guaranteed for quality. We work with trusted local and international laboratories (Invisalign and WIN) who manufacture our braces.

Quality of our work

The standard of our work is uniform, regardless of NHS or Private. We believe in providing treatments that are supported by medical research, not media hype and approved by our peers. We work closely with our referring dentists see our work and have confidence in our practice. Our NHS work is audited (published on our website) to ensure high quality outcomes meeting contractual requirements of NHS England.

Our experience & qualification

Our orthodontist, Ritu Gupta, has 10 years of experience in all aspects of dentistry and a further 15 years in Orthodontics alone treating both children and adults with a variety of braces. Our practice is dedicated to Orthodontics and which makes us specialists by qualification and experience. Ritu continues to maintain her interest in multidisciplinary treatment at St. Richards Hospital working alongside highly experienced colleagues. She values teaching and continued learning to incorporate modern techniques in her practice.

Transparency of our fees

We believe in a simple pricing structure which is fully inclusive and excellent value. We offer finance options which are accredited and meet with FSA regulations.


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